We have had such a blast working with our friends at Widmer Brothers Brewery this summer to raise awareness about their great campaign, #OregonIsAwesome! Widmer is a true staple in the Pacific Northwest beer scene and their Hefe is actually considered Oregon's favorite craft beer. We wanted to dive a little bit deeper into their project and learn more about what they are up to!
Q: Why did you choose this campaign/what does it mean to Widmer?
A: Widmer Brothers, Brewers of Oregon’s Favorite Craft Beer, is proud to call Oregon home. We love Oregon. From the coast to the valley to the mountain and the desert, Oregon is awesome. We wanted to celebrate being a part of the fabric of this awesome place filled with awesome people. People in every corner of the state enjoy our beer. Whether you’re a farmer, an urbanite, a Duck or Beaver or a Timbers fan, people in Oregon come together over their shared love for what makes this place special. Thirty years ago Kurt and Rob started something special. And they are still at it today. The Oregon Is Awesome campaign is a celebration of our great state, and the awesome people in it.
Q: Where all have you traveled to take photos for the campaign?
A: We have been all over Oregon for this campaign, which has been an amazing experience. We started out with a short list of places, and just filled in the gaps from there. The list of places we've visited throughout the summer include: Cannon Beach, Columbia River Gorge, Astoria, Mt. Hood, Deschutes River, Crater Lake, Cape Kiwanda, Smith Rock, Rogue River, Newport, Painted Hills, Hood River, Wallowas, and we'll be finishing up right here in Portland.
Q: What has been your favorite experience throughout the project?
A: Seeing fans engage with our campaign and share stories about their adventures around this great state with Hefe.
Q: Has it helped open your eyes to some of Oregon's beauty as well?
A: We already knew Oregon was beautiful, but it never ceases to amaze when you're actually out exploring it.
Q: What kind of prizes have people won this summer?
A: Widmer Brothers has given away dozens of custom Hydro Flask growlers and pints to fans who have tagged their photos with #OregonIsAwesome on Instagram. Keep tagging for a chance to win! They will also be giving away an Audi Q5 at the end of this campaign. Head over to www.OregonAwesome.com for a chance to win!
The time and effort that they have put into the photography alone is really incredible to see. They have really gone all out with this project and as a native Oregonian - it has been wonderful to follow along. Can you name each of the locations in the photos here?
Thanks again Widmer! You guys rock. Follow the rest of their campaign on Instagram @WidmerBrothers.
- Tommy (@mrtommyblades)